The Mercedes-Benz logo has gone through a few changes throughout the years to reach the iconic Mercedes-Benz three-pointed star we know today. While stylish, the Mercedes-Benz logo meaning is sure to strike a deeper cord with drivers. Learn more about this iconic logo, its meaning, and more with the team at Mercedes-Benz of Charleston today and contact us to learn more about this luxe brand.
The company that would become Mercedes-Benz was founded in 1890 by Gottlieb Daimler. In 1980, the company, then called Daimler-Motoren-Gesellschaft, or DMG, was taken over by Wilhelm Maybach and Emil Jellinek. Daimler’s sons Paul and Adolf were involved for years with this new partnership.
When it came to a logo change in 1909, the two brothers reflected on a postcard their father sent back in 1872 that marked the location of their home with a 3-point star. This is when DMG acquired the logo and began adding it to each of their vehicles produced. This logo started out blue with a laurel border (added in 1926) until 1934 when the classic Mercedes-Benz 3-pointed star was changed to silver.
The Mercedes-Benz logo is a reminder of the company’s heritage and the dream of one man, who wanted to engineer the ultimate performance vehicles. Some say that there’s more to the Mercedes-Benz logo meaning such as:
In the end Mercedes-Benz officials believe that the symbolic importance of the three-pointed star may have been what attracted the Daimler brothers to their father’s 3-pointed star in the first place!
At first glance, the Mercedes-Benz AMG® logo appears more cryptic but the truth proves to be less than esoteric:
After learning about the official Mercedes-Benz logo meaning, check out our online guides to learn more about the Mercedes-Benz brand, what is MSRP, our models, and more! If you decide to get behind the wheel of your favorite Mercedes-Benz model with us, use our new vehicle specials to help you save.
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